Growth Strategy Case Studies: Results Across Fintech, Banking, and B2B Software
How the customer-led growth system has delivered results across industries and business models.
Lender pursuing Buy Now, Pay Later
A differentiated strategy built around omnichannel integration and enterprise partnerships
$8B+ originations · 6 million customers · Partnerships with Fortune 100 enterprises
A consumer bank needed a credible response to rapidly expanding BNPL competition, with an unclear path to differentiation.
Focused on large enterprises with complex channel and integration needs unmet by BNPL players.
Created an omnichannel proposition integrated into partner ecosystems with flexible financing options.
Differentiated product, brand, and go-to-market from plug-and-play BNPL providers.
Built an enterprise partnership motion with pipeline, pitch packs, and referral sources.